Introduction
APPLE ANNOUNCED THE ORIGINAL iPad on January 27, 2010, and the technology world hasn’t been the same since. Customers rushed to buy the tablet, snapping up more than 300,000 the day it went on sale. Competitors rushed to copy it, with Samsung, Motorola, Amazon, and others creating their own variations on the app-friendly touchscreen device within two years. (Microsoft’s Windows-based Surface tablet arrives in Fall 2012.)
In the spring of 2012, Apple released the third generation of the iPad. Like its predecessor, the iPad 2, this latest model came with a pair of cameras, but it improved on all iPads before it with a razor-sharp screen (called a Retina display) and a robust processor to power it.
Apple still dominates the tablet category; as of March 2012, the iPad had 73 percent of the market. So why has the iPad proven so popular, even as competitors rush to put out their own interpretations? One theory: combine a growing desire for Internet access and a shift to digital music, books, and video with a sophisticated, fast, lightweight touchscreen device, and you have a gadget perfectly suited to the world of personal media devices.
You can add to that Apple’s new emphasis on the “post-PC” world, where you don’t have to connect the iPad to your computer to set it up, fill it up, or back it up. The arrival of iOS 5 and iCloud in October 2011 means that your iPad can be your primary window to the Internet for work, play, and cat videos—no heavy, bulky laptop needed, because ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access