13. Breaking into the App Store Top 100

Perhaps the most popular question ever asked about marketing an iPhone/iPad app is “How do I get my app in the top 100 for my category?” Developers know that if they can get their apps into the top 100, they are certain to see massive numbers of downloads and huge sales volume. This accurate assumption was described as hitting the grand slam in Chapter 1, “Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?” Being in the top 100 in app sales is the Holy Grail for iPhone/iPad app developers.

The challenge, however, is unlocking the mystery of how to break into the top 100 in sales volume, which by the way, requires several thousand downloads per day. There have been rumors that some companies ...

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