Chapter 11. User Experience: Ge Wang
Developer Name: Ge Wang
Development Company: Smule
Tags: Connectivity; Workflow; Fun
Ge Wang is a professor of music and computer science at Stanford University, where he oversees the Stanford Laptop Orchestra at the university's Center for Computer Research in Music and Acoustics (CCRMA, pronounced
karma). Wang is also the cofounder of Sonic Mule, lovingly known by its team as Smule, which has built several phenomenally successful musical iPhone apps from Ocarina, a virtual flute, to I Am T-Pain, a vocalizer that imitates the popular Auto-Tune software used in hip-hop post-production.
Like Ngmoco, featured in Chapter 3, Smule has managed to turn the iPhone into a creative conduit where users ...