Developer Name: Marco Arment
Development Company: Marco Arment/Tumblr
Tags: Release Strategy; App Store; Iteration
The life of an app depends on more than just initial coding and design. It also relies on knowing how to handle the second act: upgrades, name-changes, spin-offs, price adjustments, and so on. And it means adapting to the fast-changing mores of the App Store.
To understand all that quizzical stuff, this chapter consults Marco Arment, lead developer of the blogging platform Tumblr, which claims 2 million users and one of the most innovative and user-friendly Web interfaces around. Arment is also author of the popular "read later" app Instapaper for the Web and iPhone (pictured in Figure 13-1