Chapter 4
A New Art Form Is Born
While heading to a client meeting one October morning in 2010, I noticed how dramatic the sun and clouds were contrasted against my client’s manufacturing building. Not really thinking, and not wanting to miss the moment, I quickly grabbed my iPhone and snapped a picture (Figure 4-1). Later, in the meeting, we were trying to figure out a great look for my client’s new sales brochure. Thumbing through some of the photos and concepts, we soon discovered nothing really jumped out at us. Suddenly, it hit me, and I took out my iPhone and showed my client the photo I ...
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