CHAPTER TWO: IT’S A QUESTION OF BALANCE
The heart of the matter: what makes your enterprise ‘tick’?
Expanding the concepts
Unsurprisingly, we have selected domain names that relate to recognised practices. In many models the word ‘Change’ is used, but we have opted for ‘Improvement’ for two reasons: change is often resisted as being unwanted, and who does not want to improve? Even Ronaldo and Messi train.
For anyone interested in knowing how we started to think about the need for a lens through which to assess digital readiness, take a look at Appendix A.
Starting with Figure 2.1, introduced in Chapter one, think about the environment in which ...
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