Chapter 12 To Build, Buy, or Outsource Analytics Platform
Rome was not built in 1 day.
John Heywood
Introduction
Before organizations embark on their analytics journey, business leaders need to clearly define their corporate strategy and understand what role data and analytics can play in achieving the strategy. Are data and analytics at the core of the strategy or on the periphery? We’re hoping it’s the former as every company needs to be a technology company fueled by data and analytics if they are not already.
For more specifics on using analytics to make digital decisions and how to align the organization, please see Chapter 1, “Analytics Technology Design for Success”, which will cover this in more detail. ...
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