Appendix C. A Quick Start to SEO
I thought I would provide a much shorter version of Chapter 8, “Getting Traffic to Your Site” here. Use this if you already have a site ranked and want to see what you can implement to get your ranking higher.
Much of the information here is based on two 2007 studies about ranking in Google from SEOmoz.org[1] and Sistrix[2].
Keyword Use in Title Tag
The number one factor in ranking a page on search engines is the title tag. These are the words in the source of a page in <title> and appear in the blue bar of your browser.
Choose the title of an article very carefully. Joomla will use the title of the article in the title tag (what appears in the blue bar).
Anchor Text of Inbound Link
Anchor text appears underlined and ...
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