January 2015
Beginner
344 pages
7h 36m
English
Content preview from Key Management Models, 3rd Edition
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53
Disruptive innovation
The big picture
Introduced by Joseph Bowyer and Clayton Christenson in their 1995 article, a disruptive innovation is an innovation that leads to a product or service designed for a new set of customers. By contrast, sustaining innovations are typically innovations in a new technology or application, whereas disruptive innovations change entire markets (Figure 53.1).
Figure 53.1 Disruptive innovationSource: based on Bowyer and Christensen (1995)
When to use it
The use of disruptive innovation helps to answer the question: ...
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