Chapter 7. Performance drivers
Everything, then, must be assessed in money; for this enables men always to exchange their services, and so makes society possible.
|--ARISTOTLE (384–322 BC)|
The two prime ratios that drive return on total assets have been identified:
margin on sales percentage
sales to total assets ratio
and these are laid out again for the Example Co. plc in figure 7.1.
Figure 7.1. Margin on sales and sales to total assets ratios applied to data from the Example Co. plc ...