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Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

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Index

Note: Page numbers followed by n are located in the footnotes.

A

acculturation, 171

active retailing

breaking rules, 109

closing power, 106–108

double conversion, 100–102

holding power, 105–106

in multicultural context, 162

niche products, 109–111

online retailing, 156–157

overview, 16–18, 97–100

packaging

goals of, 104

importance of, 102–105

product placement, 109–111

stopping power, 106–108

VitalQuadrant™ analysis, 106–108

ActivityPath, 192

added value, 117

aisles, width of, 80–82

Aldi, growth of, 25–26

Anderson, Chris, 34, 194

angst

navigational angst, 43, 66

overview of, 65–66

selection angst, 66

attitude, importance of, 196–197

averages, dangers of applying to shopping data, 27–28

Azarkman, Jerry, 175

Azarkman, Ron, 175

B

baseline ...

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