CHAPTER 7

Creative Friction Through Conversations

Executive Summary

Chapter 7 reveals that the majority of knowledge created in projects is tacit in nature and is generated in social interactions. We explore why conversation is critical to build trust and enable the flow of knowledge. This discussion also highlights how a lack of appropriate conversations blocks knowledge flow and causes tension among the stakeholders. Key points of this chapter are:

  • Conversation is underestimated as a business tool and poorly used in many organizational environments.

  • Using the art of persuasion to positively influence, rather than manipulate.

  • Learning how to ...

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