June 2011
Beginner
272 pages
6h 8m
English
Content preview from Launch: How to Quickly Propel Your Business Beyond the Competition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Micro Events
Strategic online events can engage your audience and provide you a powerful way to connect with experts. Micro events are free live activities that take place online and last for about an hour. Webinars, social media events, Internet radio shows, teleclasses, and live video broadcasts are all examples of micro events. The reason I'm using the word “micro” is because these types of events are short in duration and are far less complicated than multisession or multiday seminars.
These free events typically bring an expert live to your audience, and are more powerful than expert interviews because they're in real time. Live events have a special ability to attract lots of people—and experts.
Here's an example of a micro event. A few times a month, SocialMediaExaminer.com conducts Facebook Friday expert sessions. We invite a book author or well-known social media expert to answer questions on our Facebook wall for an hour.
We promote the event and the expert guest for a few days before it takes place. On the day and hour of the event, our readers flock to our Facebook wall and ask the expert questions (see Figure 8.4). It's a fun and engaging time when the expert shares his or her particular scope of knowledge. And sometimes our Facebook fans chime in with their advice, as well.
Figure 8.4 Here's an example of Facebook expert Jeff Widman answering questions during one of SocialMediaExaminer.com's Facebook Friday events.
By the end of the hour the expert is gratified ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.