ENVISION Success
CHAPTER 2
Set a vision for the future
“While problems can be summarized in a formula or an algorithm, it takes a story to understand a dilemma. The future will be loaded with dilemmas, so it will take a lot of stories to help make sense out of them.”1
—BOB JOHANSEN, former CEO, The Institute for the Future
OUT FOR A WALK ONE MORNING, a woman came across a construction site where three men were working. Curious, she approached one of them and asked what he was doing. Clearly annoyed she had bothered him, he barked, “Can’t you see? I’m laying bricks!”2
Not easily put off, she asked the next man what he was doing. He responded matter-of-factly, “I’m building a brick wall 30 feet tall, 100 feet wide, and 18 inches thick.” Then, ...
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