Lead with a Story

Create an ENVIRONMENT for Winning

CHAPTER 8

Define the culture

“A culture is made—or destroyed—by its articulate voices.”¹

—AYN RAND

ON JANUARY 25, 2011, a revolution erupted in cities across Egypt. Millions of protesters took to the streets demanding free elections and redress from police brutality, high unemployment, political corruption, and rampant inflation.

The protests started peacefully, but quickly escalated to violent conflict with security forces loyal to Hosni Mubarak. Hundreds of deaths and thousands of injuries were reported in the ensuing days. The capital city of Cairo resembled a war zone. Many attempted to flee the city for safety. Rasoul Madadi, a Procter & Gamble expatriate (expat) from Cincinnati, was one of them, along ...