CHAPTER 9

Establish values

‘We value integrity,’ means nothing. But tell a story about a former employee who hid his mistake and cost the company thousands, or a story about a salesperson who owned up to a mistake and earned so much trust her company doubled his order, and you begin to teach an employee what integrity means.1

ANNETTE SIMMONS, The Story Factor

MARGARET PARKIN IS A TRAINER, coach, and bestselling author in the United Kingdom. She tells of a large supermarket chain there that claims the following story as part of its corporate heritage. A new CEO had been appointed who believed strongly in putting the customer first. One of the policies he implemented to support this value involved use of the parking lot. Until then, parking ...

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