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Leadership Communication by Judith Mühlberg, E. Bruce Harrison

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CHAPTER 14

Sustainable Business Communication: Financial, Social, and Civic

Leaders of a business enterprise operating in a democracy aim at one existential outcome: doing what is necessary to strategize, execute, and deliver an expressed vision of victory for stakeholders (Figure 14.1).1 This goal-oriented process can be understood as three critical performance areas: financial, social, and civic (with emphasis on government interface). In this chapter, we examine the potential role of the chief communication officer (CCO) in these performance areas—we refer to them collectively as corporate sustainability—with the end in mind, collaborating with others in the C-suite to add the influence of sustainable business communication.

Figure 14.1 CCO ...

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