Skip to Main Content
Leadership Communication
book

Leadership Communication

by E. Bruce Harrison, Judith Mühlberg
September 2014
Intermediate to advanced content levelIntermediate to advanced
300 pages
7h 26m
English
Business Expert Press
Content preview from Leadership Communication

CHAPTER 14

Sustainable Business Communication: Financial, Social, and Civic

Leaders of a business enterprise operating in a democracy aim at one existential outcome: doing what is necessary to strategize, execute, and deliver an expressed vision of victory for stakeholders (Figure 14.1).1 This goal-oriented process can be understood as three critical performance areas: financial, social, and civic (with emphasis on government interface). In this chapter, we examine the potential role of the chief communication officer (CCO) in these performance areas—we refer to them collectively as corporate sustainability—with the end in mind, collaborating with others in the C-suite to add the influence of sustainable business communication.

Figure 14.1 CCO ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Leading Leaders

Leading Leaders

Jeswald W. Salacuse
Mastering Leadership

Mastering Leadership

Robert J. Anderson, William A. Adams

Publisher Resources

ISBN: 9781606498088