June 2007
Intermediate to advanced
2 pages
9m
English
article
Leadership in Action: In Focus—Creativity and Innovation—Good Leadership Demands a Combination of the Two
by Nick Nissley
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NOT OPTIONAL
Why is the combination of creativity and innovation so important to leaders? First, creativity and innovation are not adjuncts to organizational life. They should not find their way into a company's strategic priorities only when times are good, as if they were luxuries to be afforded only when the organization is doing well. Creativity and innovation matter.
Creativity and innovation create the future. They excite employees by focusing on what can be, anticipate customer needs, and build the confidence of investors.
Creativity and innovation are not optional leadership attributes that leaders can simply dismiss by saying, “I am just not one of those creative or innovative types.” They are crucial capabilities for successful leaders. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.