Finding Common Direction

How do you get groups to forge common direction when the forces pulling them apart appear to be far stronger than the forces pulling them together? The tobacco initiatives offer important insights for dealing with this dilemma. Some of those insights are summarized in Exhibit 7.2.

Learn the Ground Truth Together

In the U.S. military, people often use the term ground truth to describe the reality of a tactical situation as opposed to what intelligence reports or senior leaders (far removed from the battle) assert the reality to be. When collaborative leaders try to help a group develop and commit to a common direction, they can start by designing experiences that give the group a taste of the ground truth.

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