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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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PART I

BUILDING DIGITAL CAPABILITIES

The DNA of Digital Masters is clear. One element of the DNA shows that digital transformation cannot happen without astute digital investments—the what of digital transformation. But too many companies confuse digital advantage with the digital technologies themselves. Digital Masters focus on making their businesses different through technology, not on the technologies themselves.

Part I shows, in depth, how executives have transformed the way their companies operate. You can differentiate your company through three broad categories of digital capability: customer experience, operational processes, and business models. Let's look at each in turn.

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