A SIX-DIMENSIONAL APPROACH
We have developed a six-step model to help senior executives understand the requirements for building an organization climate that encourages innovation. Figure 5.1
sets out the basic components.
Here’s a look at each one to spell out their impact on innovation.
Clarity of Purpose
The message you send your organization regarding innovation is vital. As noted earlier, people were clear that A.G. Lafley saw innovation as a critical answer to their problems. Your people have to have the sense that innovation is a business priority—for everyone—and that business ...