Leading with Soul: An Uncommon Journey of Spirit, Revised Third Edition

Giving to the Community

Christine Arena calls them “high purpose companies”—businesses that consider profits a means to the more important end of making a durable contribution to society. They use their economic leverage to “build social and economic value, to raise hope, and extinguish despair.”²³ In their classic exploration of corporate citizenship, Beyond Good Company, Googins, Mirvis, and Rochlin note that a dramatic shift is under way in how people in and out of business think about the relationship between corporations and society. Some business leaders still adhere to the minimalist view expressed by one CEO who said, “My view of corporate responsibility is that death and jail scare me, but if no one dies and I stay out of jail, it’s ...