Lean AI

Chapter 1. Introduction to Growth Marketing

At its core, this is a book about growth marketing and how advances in technology can help achieve your company’s goals faster—at a lower cost and with less risk—than ever before. In the last 10 years, “growth marketing” functions have sprung up inside Silicon Valley startups and yielded incredibly valuable companies like Facebook, Pinterest, Uber, and others that have institutionalized their growth marketing approach. As our experience with growth marketing has matured, we’re in a good place to document the best practices and modern approaches any company can understand and adopt to help them unlock their full growth potential.

For most companies, growth marketing is the way of the future for leveraging data and agility to scale revenue and increase customer lifetime value. As campaigns continue to shift more toward digital, it’s easier to track and monitor every move. Designing strategies around the entire customer journey and funnel, and constantly being ready to iterate and improve, will deliver clarity around attribution sources and fuel revenue growth. The days of guessing about how to invest your user acquisition budget are over. With a well-thought-out growth marketing strategy, you can now use real-time data to validate which efforts are working and which are not.

With a well-thought-out growth marketing strategy, you can now use real-time data to validate which efforts are working and which are not.

Entrepreneurs flock to ...