March 2020
Intermediate to advanced
234 pages
6h 33m
English
Content preview from Lean AI
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 15. Planning for Success
If you fail to plan, you are planning to fail!
Benjamin Franklin
I hope you’re excited about fully embracing an AI “intelligent machine” to help your growth team thrive by turbocharging their customer acquisition growth. To fully leverage this emerging “superpower,” it’s important to have the right support system in place to ensure you’re set up for success.
This chapter offers crucial considerations to bear in mind as you plan to implement an AI intelligent machine in your growth team.
Success Goals and Measurements
All businesses use KPIs to evaluate their success at reaching targets. This means you’ll need to feed your AI intelligent machine clearly defined KPI goals and make sure you and your machine have the ability to track KPIs in a real-time reporting tool or dashboard.
Most startups have different KPIs against which to measure growth. You should determine which ones are right for your business and industry. Once you have identified these goals, then it’s easier to objectively measure and evaluate the performance of your AI intelligent machine.
Luckily, there are five key KPI metrics recommended for growth teams to consider as goals for their AI intelligent machine to optimize toward:1
-
Customer acquisition cost
-
Retention rate
-
Customer lifetime value
-
Return on advertising spending
-
Conversion rate
The key is not to choose all of these goals, but focus on a few that clearly correlate with the long-term success of your business. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.