March 2013
Beginner to intermediate
437 pages
11h 56m
English
Content preview from Lean Analytics
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 20. Model + Stage Drives the Metric You Track
The core idea behind Lean Analytics is this: by knowing the kind of business you are, and the stage you’re at, you can track and optimize the One Metric That Matters to your startup right now. By repeating this process, you’ll overcome many of the risks inherent in early-stage companies or projects, avoid premature growth, and build atop a solid foundation of true needs, well-defined solutions, and satisfied customers.
Figure 20-1 shows these Lean Analytics stages, along with the “gates” you need to clear to move to the next phase and some of the metrics that will indicate when you’re ready to move forward.
Now that you know your business model and your current stage, you’re in a good position to pick a few metrics that will help you make it to the next stage of growth. Table 20-1 gives you some examples of what things matter to a particular model as it grows.
Once you’ve identified the metrics you should worry about, your next question is clear: what should I be trying for, and what’s normal?
We decided to find out.
Figure 20-1. Where are you today? What will it take to move forward?
Table 20-1. What metrics matters depending on your business model and
stage
Business model | ||||||
Company stage | E-commerce | Two-sided marketplace | Software as a Service | Free mobile app | Media | User-generated content |
The really big question | Will they buy enough for enough money ... | |||||
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.