5
Generating Ideas
Learning and Innovation go hand-in-hand. The arrogance of success is to think what you did yesterday will be sufficient tomorrow.
Where do ideas come from in your firm? As important, what happens to ideas in your firm?
We touched on research and development (R&D) in Chapter 2 as a source for ideas in many firms. Our focus here, however, is on simpler means, those requiring less heavy lifting. The new knowledge coming out of R&D is essential, but I prefer not to lay responsibility for innovation at the feet of one department.
In 1985, management guru and business professor Peter Drucker wrote Innovation and Entrepreneurship,1 one of the earlier works connecting innovation and leadership. ...
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