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Refining Ideas
It is what we know that often prevents us from learning.
When Reed Hastings launched Netflix in 1997, it looked a lot different than it does today. In a classic example of a great idea evolving from a dissatisfying experience, Hastings started the DVD movie-by-mail business after being charged over $40 in late fees when he discovered a delinquent copy of Apollo 13 in his closet.1
At the time, the Internet was growing in popularity, as was online shopping and transactions over the Web. Connectivity speeds and bandwidth were increasing as well. Amazon and other virtual retailers were growing nicely, changing public perceptions about what could be done on the Internet. Congestion, traffic, ...
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