7
Spreading the Ideas for Adoption
Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.
An idea can be as flawless as can be, but its execution will always be full of mistakes.
In April 2011, Waterloo Ontario’s Research in Motion (RIM) launched the long-awaited Blackberry Playbook, RIM’s offering to the fast-growing tablet market. A year later, the Playbook made up less than 2% of the tablet market, far less than former co-chief executive officers (CEOs) Mike Lazaridis and Jim Balsillie had predicted in premarket hype.1 What went wrong?
Essentially, everything did.
The Playbook was announced in September 2010; it created ...
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