6
Discovery III: Get Out of the Building!
Test the Problem
You don’t start by testing whether people love your ideas. You start by testing to find out whether you understand their problems. Think about why you are innovating. What thing in the world are you trying to fix, and for whom? Stop right there and start testing your guesses about that. You are done with this step when:
1. You know who your targets are, and
2. You understand the problem from your targets’ point of view.
“Get Out of the Building” means that you will achieve this understanding through direct contact with people. Chapter 5 discussed how to reach a large number of people for interviews, and even if you do a lot of your problem testing online with an MVP, you must have some ...
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