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Validation III: Keep + Grow = Scale
Keep and Grow: Can Your Innovation Get Big Enough?
The Get phase of validation is where you learn how to reliably turn prospective users of your innovation into actual users. When you’ve got that down in the form of roadmaps, you can start running a Build–Measure–Learn loop around the things they do as users that keep them using the innovation and generate growth by spreading the innovation to other users. Keeping and growing are the key lessons of the second loop (see Figure 10.1).
Keep
You’ve already engaged some people using your product or service. Now is the time to find out what’s keeping them there and how you can make that even better. There are a number of strategies for doing this that you can ...
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