As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.
—Amy Poehler
What is a “user experience”? It’s the sum total of all of the interactions a user has with your product and service. It’s created by all of the decisions that you and your team make about your product or service: the way you price it, the way you package and sell it, the way you onboard users, the way you support it and maintain it and upgrade it, and so on and so on. In other words, it’s created by a team, not an individual user interface designer. For this reason, Lean UX begins with the idea that user experience design should be a collaborative process.
Figure 4-1. The Lean UX cycle
Lean UX brings designers and nondesigners together in co-creation. It yields ideas that are bigger and better than their individual contributors. But it’s not design-by-committee. It’s a process that is orchestrated and facilitated by designers, but one that’s executed by specialists working in their individual discipline who work from a common playbook you create together. Lean UX increases your team’s ownership over the work by providing an opportunity for individual points of view to be shared ...
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