© Hagop Panosian 2017

Hagop Panosian, Learn iOS Application Distribution, https://doi.org/10.1007/978-1-4842-2683-4_13

13. App Marketing Concepts

Hagop Panosian

(1)Yerevan, Armenia


The evolution of digital marketing has spawned and keeps spawning new concepts, strategies, techniques, and methods that marketers employ to target, reach and convert potential customers. The following are some fundamental assumptions and observations that underlie the majority of these concepts:

  • App users behave in different ways and use the app they have downloaded differently than other users do.

  • Users at different stages in their engagement with an app, a brand, or a ...

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