What any appreneur fears most is, of course, failure. But, as we’ll see in this chapter, there’s something worse than failure—success for which you are unprepared. It’s worse because the aftertaste is more bitter when you know you almost succeeded than when you never had a chance. It’s therefore imperative to be prepared to adapt very fast and grow with your app when it becomes a hit.
Sudden Success
It’s every app publisher’s dream: you design and release an app to the world, ...