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Learn the Art of Logic and Persuasion (Collection) by Leigh Thompson, Jonathan Herring

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Part 2: The bottom line on bottom lines

Your bottom line is everything in a negotiation. However, most people don’t know how to accurately determine their bottom line and, most importantly, how to leverage it to their advantage.

Truth 7: Identify your BATNA

Truth 8: Develop your reservation price

Truth 9: It’s alive! Constantly improve your BATNA

Truth 10: Don’t reveal your BATNA

Truth 11: Don’t lie about your BATNA

Truth 12: Signal your BATNA

Truth 13: Research the other party’s BATNA

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