April 2017
Beginner to intermediate
358 pages
9h 30m
English
In this chapter, we will look at affinity analysis which determines when objects occur frequently together. This is also colloquially called market basket analysis, after one of the common use cases - determining when items are purchased together frequently in a store.
In Chapter 3, Predicting Sports Winners with Decision Trees, we looked at an object as a focus and used features to describe that object. In this chapter, the data has a different form. We have transactions where the objects of interest (movies, in this chapter) are used within those transactions in some way. The aim is to discover when objects occur simultaneously. In a case where we wish to work out when two movies are recommended ...
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