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Design Army was founded on a simple principle: Dream big, start small. We believe in simplicity.
In fact, you could say that it’s part of our identity. Our logo is a star. Our colors are red, brown, and
mint green (and sometimes, upon request, a really ballsy yellow). We use one typeface. Its simple,
consistent, effective—all the things youd expect from a powerful brand. Simplicity is perfection.
And to
us, the 400 identities in this book are the perfect expression of pure, singular ideas. Of
course, that
kind of simplicity can be hard to come by. To get to the fi nalists in this book, we spent more than two
weeks evaluating over 5,000 entries from all over the planet. Along the way, we confi rmed what we
already knew: It’s the little thoughts that have the biggest impact. They inspire us to push farther. They
work harder. They last longer.
DREAM BIG,
START SMALL.
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07
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LETTERHEAD & LOGO DESIGN 1108
SO, JUST HOW BIG CAN
ONE LITTLE IDEA BECOME?
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INTRODUCTION 09
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HOACHL ANDER DAVIS PHOTOGRAPHY, LLC
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SMALL IS HUGE.
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