CHAPTER 4
Four Approaches to Information Technology Infrastructure Investment
Citibank Asia has centralized and standardized back room processing across five countries in Asia. The driver for this change is “Citibanking”—“combining relationship banking with technology that enables the customer to exercise greater control over his or her funds.”1 The technology enables the Citibanking vision in two major ways: (1) with one-stop paperless account opening, instant card and check issuance, and instant account availability; and (2) with a customer relationship database that supports cross-product relationships, creation of customized products, and relationship pricing that more closely matches the value of the service provided to the customer. The ...
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