Logistics Management, 2nd Edition

Part 4 Caselets

LOGISTICS CONTROLS

1. L’Oréal—Improvising Supply Chain Performance
2. Camy Pharmaceutical Co.—Seeking Solutions to Logistics Issues
3. Hindustan Motors—Shaving-off Procurement Cost Through Reverse Auction

L’Oréal—Improvising Supply Chain Performance

L’Oréal is the world’s leading cosmetics company, with consolidated sales of Rs. 14 billion euros, with 300 subsidiaries across the globe and having presence in over 150 countries. They develop more than 3000 formulas each year, and have a worldwide team of 50,500 employees, including 3000 employees in research spread over 42 factories across the globe. L’Oréal India, spread across 300 major towns and cities, has three mother brands—L’Oréal, Garnier and Maybelline—and achieved a growth of ...