Luxury Fashion Brand Management

CHAPTER 2 From the Creative Director to the Fashion Show

DOI: 10.4324/9781003124184-2

The Importance of the Creative Director

Case Example: Karl Lagerfeld at Chanel and Fendi

Interchangeability of Creative Directors

Creating a Luxury Fashion Collection

Fashion Shows

Sustainability Note 2: Wastefulness of Fashion Shows

Interview with Odunayo Ojo

Cars and Fashion

KEY LEARNING POINTS FOR CHAPTER 2

This chapter examines the role, responsibilities and importance of the creative director at a fashion luxury brand which is visually represented in a graphic: “The Main Job Roles of a Creative Director in a Luxury Fashion House”. This is further illustrated with the case example of the late Karl Lagerfeld, who was creative ...