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CHAPTER 8 The Future of Luxury Fashion Brands

DOI: 10.4324/9781003124184-8

Supporting the Next Generation and the 4Ds of the New Marketing Mix

Interview with Ed Mendoza

Innovating and Inspiring by Working Across Genres and Boundaries

Digital Future

Sustainability and Resale

Interview With Besma Whayeb

Sustainability Note 8: Sustaining Crises, Wars, Viruses, Scandals and Recession

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