2 Digital Technologies in Luxury Industry Identifying the Future Aspects of Luxury Brand Management
Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven and Tusher Ghosh
2.1 Overview
The luxury management paradigm is experiencing huge shifting due to rapid technological advancement and its usages in businesses (Christodoulides & Wiedmann, 2022). The frequent usages of advanced technologies in businesses and the increasing trend of digital interactions between marketers and customers build more opportunities for luxury management (Kong, Witmaier, & Ko, 2021). Several studies focusing on digital technologies in the luxury industry have been conducted in the last few years. These studies address the issues of ...
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