Luxury Marketing, Sustainability and Technology

5 Attention toward Sustainability in Premium Food Packaging An Eye-Tracking Study on Red Meat

Reyhane Hooshmand, Billy Sung, Joo Hee Kim and Felix Septianto

DOI: 10.4324/9781003321378-5

5.1 Introduction

Premium food consumption is no longer the preserve of the wealthy and famous (Shukla et al., 2022). Many consumers these days are willing to purchase premium food products (Istenič & Bajec, 2021; Lee et al., 2019; Shukla et al., 2022). This growing trend has led to the emerging demand for premium food, where consumers value prestige in their food consumption (Hartman et al., 2016; Lee et al., 2019). Premium food sellers integrate the food purchasing experience with superior services such as wide aisles, smaller footprints, or food delivery ...