1
The Evolution of Marketing in the AI Era and Preparing Your Toolkit
In the age of information, the marketing landscape has been fundamentally transformed by the emergence of data science and artificial intelligence/machine learning (AI/ML) technologies. This transformation has reshaped the tools and methodologies marketers employ and redefined how brands engage with their customers. It has resulted in a shift in marketing strategies from targeted advertising to more personalized customer experiences, as well as the usage of more data-driven, efficient, and impactful marketing practices. This book aims to give you the knowledge and skills that you will need to navigate and leverage this transformation. We will provide you with a comprehensive ...
Get Machine Learning and Generative AI for Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
