Machine Learning for Business Analytics

Chapter 10 A Systematic Literature Review of the Impact of Artificial Intelligence on Customer Experience

M. A. Sikandar, Praveen Kumar Munari, and Meghraj Arli

DOI: 10.4324/9781003206316-10

Contents

10.1 Introduction

10.2 Conceptual Backgrounds: Literature Review

10.2.1 Defining Experience

10.2.2 Customer Experience Management Definition

10.2.3 Artificial Intelligence

10.2.4 Customer Personalization

10.3 Customer Experience and Journey

10.3.1 Types of Consumer Experiences

10.3.2 Artificial Intelligence and Customer Experiences

10.4 Research Methodology

10.5 Results and Conclusion

References

10.1 Introduction

Artificial intelligence (AI) is the most significant technological advance; these machine-learnt technologies benefit both businesses ...