Contents
Introduction: Creating an Experience
I What You Present: The Messages
4 Developing Stories for Existing Clients (Rebids)
6 Speaking the Client's Language
8 Anticipating and Answering Questions
9 Behaving as a Team: Team Dynamics
III The Materials: What We Say It With
11 Dodging the Bullets: Avoiding Death by PowerPoint
12 The Strategy behind the Materials
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