FEATURES MASSIMO BANZI

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David Cuartielles

Good DESIGN Gets Out of the Way

By Dale Dougherty

ARDUINO’S MASSIMO BANZI ON INTERACTION DESIGN

Arduino is Italian. It was co-created by Massimo Banzi, at Interaction Ivrea, a design school in northern Italy, as a tool for designers to create interactive experiences.

In March, I spent several days with Massimo, first at a makers conference in Rome and then in and around Turin, where the Arduino is made. We started at the FabLab in Turin, which had previously been part of a large Fiat factory, now vacant. Then we drove out to a countryside area where the early personal computer maker, Olivetti, once thrived. ...

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