October 2010
Beginner
176 pages
8h 7m
English
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THINGS I’VE LEARNED
A Rube Goldberg Music-Making Machine
Musical group OK Go released the video for their song “Here It Goes Again” in 2005. The iconic video shows the four band members dancing wonderfully on eight moving treadmills. Shot with a single locked-off camera, and now exceeding 50 million views on YouTube, that video redefined what a viral video could be.
In August 2009, Syyn Labs began discussions with the band to build them a machine they could “dance with” in a Rube Goldberg-style chain reaction for their next video. A few requirements: no “magic,” and the machine should try to hit beats throughout, play part of the song, and be built to be photographed in one continuous shot.
The build was daunting, but ultimately ...
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