CHAPTER 5

Facebook

In our social media work with businesses, we have seen the most success on Facebook. Facebook has the biggest reach of any other platform, with more than 2 billion monthly active users from all over the world. The stats reinforce what we’re saying. Facebook remains the top platform for small businesses, with 98 percent of B2C and 89 percent of B2B companies using it to promote their products and services.1

Why is Facebook a favorite? Not only is the audience massive, but it also allows for freedoms other social platforms don’t necessarily offer. You can opt to share a funny meme to get a few giggles, which would not go over as well on a platform like LinkedIn. You can start a fun poll to get readers involved; you can easily ...

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