Introduction

Social media has become a ubiquitous part of modern life. While social media is a newer mode of communication than hieroglyphics, the Morse code, or the telephone, similar to these it’s here to stay for some time and won’t be going away anytime soon. Social media, whether you personally like it or not, has become necessary for every nonprofit communicating with their community and their supporters.

The evidence speaks for itself: When you figure out how to share the human aspect of your nonprofit and the lives you have touched through it, people buy into not only your mission, but also your story as a nonprofit.

We can all agree social media is polarizing in that when it comes to what you see on social media it is often geared towards ...

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