CHAPTER 3

Cultivate an Audience

It may be easy to set up social media accounts, but it is another thing altogether to build your audience. Some of us are blessed with witty online banter abilities, but most of us, sadly, are not. You will need to rely on some on-the-ground tactics to build your audience and make sure they remain engaged. Even if you can regularly produce fun and engaging posts by relying on our strategies, you will most likely need some patience as your online audience grows because there are trial and error elements required to succeed.

You will need to find the right people to engage if you are going to spend the time and money to expand and build your social media audience. Be thoughtful about the sphere of influencers for ...

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